At Synergy DataTech, we are committed to protecting the privacy and security of your personal information. This Privacy Policy explains what data we collect, why we collect it, how we use and protect it, and your rights as a user of our digital communication services. By using our website or services, you consent to the practices described in this policy.
Introduction & Scope
This Privacy Policy applies to all services provided by Synergy DataTech, including our website (synergydatatech.com), our Bulk SMS platform, SMS API, WhatsApp services, Email Marketing platform, Lead Generation services, and Voice Call services.
This policy is applicable to all clients, prospective clients, website visitors, and end-recipients of communications sent through our platform. It has been drafted in accordance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and applicable TRAI regulations governing SMS and digital communications in India.
By using our services, you confirm that you have read this Privacy Policy and agree to its terms. If you do not agree, please discontinue use of our services.
Data We Collect
We collect different types of information depending on how you interact with us. Here is a clear breakdown:
| Category | Examples | Purpose |
|---|---|---|
| Account Information | Name, email, phone number, company name, GST number | Account creation, billing, service delivery |
| Payment Data | Bank transfer details, UPI ID (not card data) | Processing payments and issuing invoices |
| Usage Data | Messages sent, templates used, API calls, credit consumption | Billing, analytics, service improvement |
| Technical Data | IP address, browser type, device info, access times | Security monitoring, fraud detection |
| Communication Data | Support messages, emails, WhatsApp conversations with us | Customer support, record keeping |
| Uploaded Contact Lists | Recipient mobile numbers, emails uploaded by clients | Message delivery on client's behalf |
We do not collect or store sensitive financial data such as credit/debit card numbers, CVVs, or banking passwords. Payment transactions are processed through secure third-party payment gateways.
How We Collect Data
We collect data through the following means:
- Directly from you — when you register, fill an enquiry form, contact us via phone, email, or WhatsApp, or upload contact lists to our platform
- Automatically — when you visit our website, we collect technical data such as IP address, browser type, and page interactions through server logs and cookies
- Through our API — when developers integrate our API, we log API request metadata (not message content) for debugging and billing purposes
- From third parties — in the case of our Leads Marketing service, lead data is sourced from consented digital campaigns and opt-in forms operated by Synergy DataTech
How We Use Your Data
We use the data we collect strictly for legitimate business purposes. Specifically, we use your information to:
- Create and manage your account and deliver the services you have subscribed to
- Process payments, generate invoices, and maintain financial records
- Send service-related communications such as account alerts, invoice notifications, and platform updates
- Provide customer support and respond to your queries
- Monitor and analyse platform usage to improve our services and prevent abuse
- Detect, investigate, and prevent fraudulent, illegal, or policy-violating activity
- Comply with legal obligations, including TRAI regulatory requirements and court orders
- Send you relevant promotional communications about our services — only where you have opted in or have an existing business relationship with us
We will never sell your personal data to third parties for their marketing purposes.
Data Sharing & Disclosure
We do not sell, rent, or trade your personal information. We may share your data only in the following limited circumstances:
- Telecom Operators & SMS Carriers — to deliver SMS and voice messages, recipient mobile numbers are passed to licensed Indian telecom operators. These operators are bound by TRAI regulations
- Payment Processors — billing data is shared with our authorised payment gateway partners solely to process transactions
- Technology Service Providers — we use cloud hosting and infrastructure providers who process data on our behalf under strict confidentiality agreements
- Legal Requirements — we may disclose data if required by law, court order, government authority, or TRAI directive
- Business Transfer — in the event of a merger, acquisition, or sale of assets, client data may be transferred subject to the same privacy protections
Any third-party service providers engaged by Synergy DataTech are contractually required to handle your data securely and to use it solely for the purpose of providing the agreed services.
Recipient Contact Data — Client Responsibility
When clients upload contact lists (mobile numbers, email addresses) to our platform for the purpose of sending messages, Synergy DataTech acts as a data processor on behalf of the client, who is the data controller.
- Clients are solely responsible for ensuring they have obtained valid, explicit consent from all recipients before uploading their contact data
- Clients must maintain evidence of consent and must be able to provide it upon request
- Contact data uploaded by clients is used exclusively to deliver the messages requested — it is never used by Synergy DataTech for any other purpose
- Recipient contact data is retained only as long as required for delivery confirmation and then purged from active systems
Important: Uploading contact lists without recipient consent is a violation of TRAI regulations and our Terms of Service, and may result in immediate account termination and referral to regulatory authorities.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our general retention schedule is:
| Data Type | Retention Period |
|---|---|
| Account Information | Duration of account + 3 years after closure |
| Financial & Billing Records | 7 years (as required by Indian tax law) |
| Message Delivery Logs | 90 days for operational queries; archived for 1 year |
| Uploaded Contact Lists | Deleted within 30 days of campaign completion |
| API Access Logs | 90 days for security and debugging |
| Support Communications | 2 years from last interaction |
| Website Cookies | As per cookie settings (typically 30–365 days) |
When data is no longer required, we securely delete or anonymise it in accordance with our data destruction procedures.
Data Security
We implement robust technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, and destruction. Our security practices include:
- TLS 1.3 encryption for all data in transit between your browser/app and our servers
- Encryption of sensitive data at rest using AES-256 standard
- Role-based access controls — staff access only the data necessary for their role
- API key authentication and IP whitelisting for API access
- Regular security audits and vulnerability assessments of our platform
- Secure cloud infrastructure with physical access controls
- Incident response procedures for detecting and responding to data breaches
While we employ strong security measures, no digital system can guarantee absolute security. We encourage you to use strong, unique passwords and to keep your API keys confidential.
Cookies & Tracking Technologies
Our website uses cookies and similar technologies to improve your browsing experience, analyse website traffic, and understand how visitors use our site. We use the following types of cookies:
- Essential Cookies — necessary for the website to function correctly (login sessions, form submissions). These cannot be disabled
- Analytics Cookies — help us understand visitor behaviour and improve our website (e.g. Google Analytics). These are anonymised and aggregate
- Preference Cookies — remember your settings such as language or region preferences
You can control cookie settings through your browser preferences. Disabling analytics cookies will not affect your ability to use our services. We do not use advertising or remarketing cookies on our website.
Your Privacy Rights
As a user of our services, you have the following rights with respect to your personal data. To exercise any of these rights, contact us using the details in Section 14.
We will respond to all valid requests within 30 days. Some requests may be subject to identity verification before we can process them.
Children's Privacy
Our services are intended exclusively for use by businesses and individuals aged 18 years or older. We do not knowingly collect personal data from children under the age of 18.
If you are a parent or guardian and believe that a minor has provided us with personal information, please contact us immediately at synergydatatech@gmail.com and we will take prompt steps to delete such information.
Third-Party Links & Services
Our website and communications may contain links to third-party websites, social media platforms, or partner services. These third-party sites have their own privacy policies, which we do not control.
We are not responsible for the privacy practices or content of any external websites or services. We encourage you to review the privacy policies of any third-party sites you visit through links on our platform.
Our integration with platforms such as Meta (WhatsApp Business API) and telecom operators means your recipient data may be processed by these third parties in accordance with their own privacy policies, solely for the purpose of message delivery.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or industry best practices. When we make significant changes, we will:
- Update the "Last Updated" date at the top of this page
- Notify active clients by email or platform notification where appropriate
- Clearly highlight what has changed if the update is material
Your continued use of our services following any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page periodically.
Contact Us — Data Privacy Enquiries
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact us directly. We are committed to addressing all privacy-related enquiries promptly and transparently.
Synergy DataTech — Privacy Contact
9, Tapasvi Jalaram Society, Jivrajpar, Ahmedabad – 380051, Gujarat, India.
We aim to respond to all privacy requests within 5 working days.